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I'm Asaf.

Profile

Senior Product Designer with 15+ years of experience designing complex B2B and enterprise products and leading multidisciplinary design work.
Experienced in turning research, product data, and complex technical workflows into clear product strategy, scalable systems, and intuitive experiences. Hands-on with AI-driven workflows, Vibe Coding, GitHub, developer tools, and end-to-end product delivery.

Experience

2024 — Present:  Senior Product Designer @ Microsoft

2018 — 2023:  Product Design Team Lead @ Fiverr
2017 — 2018:  UX/UI Lead @ Medallia
2013 — 2017: Senior Product Designer @ MyHeritage
2012 — 2013: GUI Designer @ NGSOFT
2008 — 2012: Freelance Designer

Education

B.Des from Shenkar college of Engineering and Design, 2008 - 2012.
Majoring in Visual Communication and Interactive design.

Certification

Design Sprint Facilitator by RED-ID, 2022.

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